In business, usually organizations look for better, faster, and cheaper trying to calculate and predict ROI. Serendipity Economy is based on random, interactions or ideas, that may lead to improvement, innovations that none could anticipate or predict. The Serendipity Economy requires, patience and perseverance as ideas arise rather than measuring everything in short sequential bursts, this can demonstrate value well beyond improved cycle times or reduced costs, in this economy value cannot be forecasted, Serendipity may enter at any point in the value web, and it may change the configuration of the value web at any time.
IT professionals need to recognize and embrace the Serendipity Economy in order to better understand the impact of technology investments, improve employee engagement and drive business transformation.
This example demonstrates how serendipity creates value at the nationally franchised hamburger chain Red Robin from their use of Microsoft’s Yammer, an enterprise social networking system.
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